About Clean Mill Valley
Founded in 2012, Clean Mill Valley has grown to include individuals and participants from many local and Marin County-wide organizations such as the Outdoor Art Club, StreamKeepers and Marin Clean Highways, as well as activists from other towns in Marin County. When referring to our combined organizations, we’re known as Clean Marin. Towns that have participants in Clean Marin are San Rafael, Corte Madera, and Novato.
As part of our outreach focusing on litter prevention, we have established a Merchant Program. Mill Valley merchants sign pledges to keep their places of businesses free of litter, to teach their employees the same and to recycle. We do have merchants in our town who are not particularly interested in keeping litter out of our storm drains and watershed. In rare cases we ask the City of Mill Valley to intervene if litter is a constant issue that friendly contact can’t resolve. We have noticed a difference in the cleanliness of our town since we began our work in 2012. Clean Marin will be rolling out their county-wide merchant program soon.
We also work with schools to spread the message and promote early education. We’ve worked with the Green Team at Mill Valley Middle School and with lots of individual students who demonstrate an interest in the environment and some who have to perform community service.
In addition, we coordinate with many other environmental groups and municipalities as part of Clean Marin to create county-wide awareness about the impact of litter and how to prevent it. The California State Water Resources Board will be implementing 'Trash Amendments’ that will require all municipalities to install filters on their storm drains to prevent trash from going into our creeks, bays and oceans. CalTrans will be required to participate, as well as schools and transit operators. We hope these ideas and practices will continue to spread across the Bay Area and beyond.